According to a recent study completed by Juniper Research, the mobile retail market is anticipated to exceed $12 billion by 2014. The rapid growth in the industry can likely be attributed to 1:1 marketing and the whirlwind of smartphones taking over the market. Some additional factors that are not to be forgotten are the evolution of high speed mobile networks, mobile web, and a utilization of SMS marketing.  Juniper Research believes that until 2013 the market will be a mixture of mobile coupon redemption values, smart poster fees, and advertising expenditures until mobile advertising exceeds that which is projected to happen sometime in 2013. Some other notable findings from Juniper suggest that technology such as price scanning in live situations, a growing usage among today's youth, and the ability for retailers to change campaigns quickly and track their success and customer acquisition rates are all contributing factors to the mobile retail markets growing success. Further information can be found in Juniper's report "Mobile Marketing & Retail Strategies: Advertising, Coupons, & Smart Poster 2009-2014" from their website [IntoMobile]

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