You can finally sync your Blackberry with your pc and enjoy automatic updates media sync and simplified use. The software is designed so that you can simply connect your Blackberry and synchronize your phone with music photos and much more. Another handy feature on this software is that you can import files from your itunes and windows media. This way you can carry around your music, files and videos all in one place. This software also allows you to view all the apps you currently have on your device and lets you see which ones you use most and which ones you barely use. You can also update the software that your smartphone is currently on and the systems allows you to see when new updates are available. Along with that you can also organize all your information all in one so you don't miss a thing. And thinking of switching to another Blackberry? No problem because the device switch wizard allows you to switch to your new device with no problem. source